Vacancy Details

Job Title: Digital Marketing Manager

Contract: Perm

Hours: Full time, Monday-Friday 09:00-17:30

Location: Kings Cross

Salary: Up to £60,000 per annum

Digital Marketing Manager web, search, email and data – King’s Cross Group

About King’s Cross:

King’s Cross is one of London’s most iconic neighbourhoods, bringing together work, culture, community, shopping and everyday life across 70 acres. Global businesses including Google, Nike and Universal sit alongside independent brands, cultural destinations and a growing residential community.

Marketing plays a central role in how the place is understood, experienced and chosen by the people who work here, live here and visit.

The Role:

We are looking for a hands-on Digital Marketing Manager to own and deliver how King’s Cross shows up across its websites, organic and AI search, email, CRM and customer data.

This is an in-house expert and delivery role. You will update, build, test and optimise activity across our digital platforms, rather than relying on agencies for routine delivery. You will work across B2B and B2C audiences and collaborate closely with brand, campaigns, media, social, content, PR and events and wider business colleagues.

Key Responsibilities:

• Own the website and digital platforms and road map and day-to-day delivery, including CMS updates, page creation, copy writing and editing, brand and content governance, quality assurance and continuous improvement.

• Improve website performance across user experience, accessibility, analytics, conversion, content quality and technical development.

• Develop and deliver the organic and AI-search strategy across SEO, AEO/GEO, Google Maps, organic listings, structured data and technical optimisation.

• Use audience insight, search behaviour and website data to improve findability, customer journeys, engagement and commercial action.

• Own and deliver email and CRM activity, including newsletters, campaign builds, segmentation, automation, customer lifecycles and database growth.

• Lead customer-data governance within Marketing, working with IT and partners on data quality, consent, integration, security and GDPR.

• Define KPIs and provide clear reporting across websites, search, email, CRM, app and customer data, connecting activity to commercial outcomes.

• Plan and deliver testing across content, landing pages, customer journeys, email and conversion, using results to improve performance.

• Manage budgets, suppliers and specialist partners, bringing routine delivery in-house and using agencies only where specialist expertise or additional capacity is required.

• Complete the administration needed to run the channels effectively, including delivery plans, documentation, contracts, purchase orders, receipting, invoices and budget tracking.

• Live the King’s Cross values in day-to-day decisions, relationships and delivery, and maintain high standards of data protection, accessibility, brand governance and reputational risk management.

What Success Looks Like:

• Improved organic and AI-search visibility for priority audiences and high-value content.

• Stronger website engagement, customer journeys and conversion against agreed goals.

• Improved CRM database health, segmentation, email engagement and lifecycle performance.

• Routine website and email delivery completed in-house, reducing avoidable agency dependency and improving value for money.

• Regular, credible reporting that connects digital activity to footfall, revenue, engagement or retention.

About You:

Strong hands-on experience of CMS platforms, GA4, Google Search Console, tag management and digital reporting tools.

Practical SEO capability spanning technical, on-page and content optimisation, with knowledge of AI search, AEO/GEO and structured data.

Experience building and delivering CRM and email activity, including segmentation, automation, deliverability and database management.

Experience improving landing pages, user journeys and conversion through testing and data analysis.

Commercially minded, with the confidence to prioritise activity, challenge recommendations and connect delivery to measurable outcomes.

Highly organised and comfortable combining hands-on delivery with budgets, suppliers, administration and cross-functional stakeholder management.

A clear, collaborative communicator who can translate technical digital activity for nonspecialist colleagues.

Should you require any special assistance with your application, please reach out to the Recruitment Account Manager Lee.